How to Sell Print-on-Demand Merchandise on Twitter

Selling Print-on-Demand merchandise on Twitter is very easy to do if you know what you’re doing.

You can easily supplement your income or even make a fortune from selling print-on-demand merchandise on Twitter.

However, it isn’t all that simple if you don’t have a niche, angle, gimmick, or following.

In the past, those with print-on-demand stores would stay on platforms such as Facebook, Instagram, Etsy, Pinterest, or Amazon to maximize their income.

But Twitter presents an amazing, mostly untapped landscape where content creators (you) can sell to their followers and get closer to their followers by networking and showing off their personalities in a more authentic way that other platforms cannot.

The written form of communication still remains undefeated — and will do in the long term.

Writing enables you to remain authentic in a way platforms like Instagram does not.

Platforms that are more visual such as Instagram or TikTok reward Print-on-Demand Merchandise quite extensively given their visual nature.

However, you can still sell Print-on-Demand effectively if you build a trustworthy relationship with your followers.

Moreover, Twitter followers within certain niches may enjoy greater levels of disposable income than on other platforms.

With clever segmentation, and knowing your target audience well, you can sell considerable amounts of Print-on-Demand merchandise.

And that is exactly what intelligent marketers have been able to do.

Why Sell Print-on-Demand Merchandise on Twitter

First off, selling merchandise is a way to be PAID to advertise your brand.

Second, funny or thought-provoking merchandise can bring you closer to your followers

Third, since there are no fulfillment costs, you don’t need much money — if any — to get started.

Fourth, it is a great way to monetize viral traffic with low costs and increased brand exposure.

Twitter Niche

Content You Should Post

Print-on-Demand shouldn’t be your primary focus if you wish to make Twitter your social media focal point for your business.

You should look to make affiliate marketing, info products, high-ticket coaching offers, or paid communities your main goals.

Check out our article on how to make money on Twitter if you wish to know more about the above products and how to sell them on Twitter.

But, as we’ve said, your own branded merchandise is free marketing. 

Merchandise is another way to endear yourself to your followers.

Funny merch is a great way to gain an even greater following.

Therefore, your merchandise should be in keeping with your niche(s).

Let’s say you’re a gaming Twitter account, you should sell merch that both promotes your brand, is about gaming in some way, and that will compel your followers to buy.

Humor and coolness sells; a funny design, a cool design, and ideally both, should sell like hot cakes.

You should post content that complements your range of print-on-demand merch.

Don’t have a range of merch about gaming but exclusively tweet about stocks.

If you want to tweet about stocks, have a funny stock/finance related selection of merchandise.

If you have a range of print-on-demand merchandise about gaming, tweet about gaming — you can have more than one account as people can have more than one interest or area of expertise!

For goodness sake, make sure your merchandise isn’t already copyrighted. You don’t want to land in legal hot water in the future.

For shifting the greatest amount of merchandise, you can go down two avenues:

– a loyal personal brand

– viral content

A loyal personal brand, with loyal followers who like you for you and your content, will be driven to buy your content because they like you.

Viral content can shift large volumes of merch due to the large volumes of traffic they can drive to a sales page. Run the numbers.

Ideally, you can be somewhere in the middle.

On how to Tweet, check out our article here.

Print-on-Demand Merchandise You SHOULD Sell

There are various kinds of merchandise you can sell. We recommend that you stick to the basics such as:

– t-shirts

– tank tops

– hoodies

– tote bags

– hats

– coffee mugs

Unless your chosen niche specifically requires something more bespoke, then the above list should suffice.

Like with your Twitter content, your merch should stay in keeping with your content’s niche.

If you’re a meme or gimmick account design some merch that your followers will want to buy.

Try with some famous memes or iconic stills of your gimmick.

A personal brand should sell quirky images or famous quotes uttered by that person.

Here are some examples:

Memes, Viral Content & Plugs

Going viral presents you with a capital opportunity to make some sales.

Plugging a link to a sales page won’t garner much traffic.

When your tweets gain traction, then we recommend that you drop a link to your merch sales page.

The comments section to a viral post will gain far more impressions than a standalone link to a sales page.

This is how you should do it:

Some memes can get hundreds of thousands of likes, with the comments sections gaining a significant portion of those impressions.

Even if a Twitter account doesn’t engage with the main post, they may be enticed to buy something from the link you drop.

Promotions

You have to promote your print-on-demand merchandise. 

Your followers may love your content but they might not be psychic.

If they don’t know you have print-on-demand merchandise to sell, the chances are they won’t buy it!

You must promote your merchandise at regular intervals.

Don’t forget that a lot of people who buy products online won’t do so the first time they see it.

It can take several views before they pull out their credit card details.

This is why Facebook is so successful with their targeted ads — products will appear multiple times in a targeted audience member’s timeline.

If their ads didn’t convert, they wouldn’t make much money in the long run.

Social media is free, but you’ve got to put in the work!

Promote at regular intervals, but don’t saturate your timeline with promotions as it’s a good way to lose followers and tarnish your reputation.

Frequent Merch

You will also need to track what print-on-demand merchandise sells and what doesn’t.

They’re no point wasting your time or your potential buyers’ time.

As with all growing businesses, much of the early days is an aggressive task of trial and error.

And to keep your potential buyers interested, you have got to change up your merch selection on a regular basis.

This will keep them invested in the products that you have to offer.

Plus they may buy one item only ONCE.

If they like your merch and you drop hot new content, they may buy from you again.

A lot of selling products is dependent on either consistent growth, reaching new followers, and changing up your merch catalogs.

The best designer brands have their classic lines, but they drop new ranges every season. 

This is how they continue to make money over the years.

You have to do the same.

Sales

Every so often, it is worthwhile to announce sales. 

Labor Day, Black Friday, Cyber Monday, Easter, Memorial Day, Christmas, January, etc., are all great opportunities to rachet up your sales volumes and to generate hype around your products.

Just be careful, since launching regular sales can harm the perceived value of your products.

Sales are a great way to generate hype and to get the ball rolling, but they are a double edged sword.

Save them for special occasions such as the above or if you are releasing a new line.

Landing Page

A landing page is a great way to generate residual sales — the fabled “passive income”.

You can make money in your sleep!

Since you won’t always have a chance to capitalize on profile visitors, we recommend that you keep a landing page on your Twitter Bio to satisfied the curious visitor.

A website, Linktree, Carrd, or anything that has your sales page on it can attract some unexpected sales.

This is how you can have one on your profile bio.

Click here to learn how to optimize your Twitter profile.

Lead Magnet & Mailing List

The other thing we recommend you should try is to grow a mailing list.

Don’t forget that a significant portion of Twitter users don’t log into the platform every day.

If somebody digs your content, they may sign up to your mailing list where you can write gripping, longer form content.

Moreover, there will be many members of your audience that checks their emails on a daily basis but not Twitter.

This will give you an opportunity to market to them more directly.

Every time you drop new merch or launch a sale, they will be able to see it.

Twitter is simply the tip of the iceberg — and it’s not a case of simply showing up and posting your stream of consciousness onto the Bird App, even though that’s the most important piece of the puzzle.

Use a mailing list provider and offer a discount to those who sign up.

If you also have a free ebook, promote this regularly to encourage people to sign up to your mailing list.

Read this article if you wish to know more about starting a mailing list through Twitter.

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